AGENDA and HOURS

Friday, March 30, 3 pm - 8 pm

Saturday, March 31, 9 am- 8 pm

Sunday, April 1, 9 am - 5 pm

Friday, April 20, 3 pm - 8 pm

Saturday, April 21, 9 am - 8 pm

Sunday, April 22, 9 am - 5 pm

The approach for IdeaLab is heavily based in coaching and therefore remains fluid to ensure that the program moves at the pace of the participants enabling them to go deep enough to realize value in the process. As such the agenda is similarly flexible to ensure engagement and maximize relevant learning. Topics include:

Pushing the mental reset button

Blocks and barriers to creativity
Framing the problem
Idea Generation Phase 1
Evaluation Ideas
Idea Generation Phase 2
Introduction to strategic mapping
Rapid prototyping of business models
Market research
Financial mechanics
Concept evaluation
Evolving the commercial plan
Generating market traction
Developing the action plan