Workshop Agenda 

7:30

Continental Breakfast, Registration, Pre-Networking

8:40

Welcome Remarks

Dr. David Wormley, Dean,College of Engineering, Penn State University

Ms. Jennifer Keller Jackson, National Collegiate Inventors and Innovators Alliance (NCIIA)

9:00

Is Technology Entrepreneurship for You?

Elwood "Woody" Norris, Visionary, Serial Entrepreneur, Winner of 2005 MIT-Lemelson Prize

10:00

Incredible Idea...or Real Business?

Bill Frezza, General Partner, Adams Capital Management

Dr. Tony Warren, Director, Farrell Center for Corporate Innovation and Entrepreneurship, Penn State University

10:45

Break

11:00

Marketing and Sales for Early Stage Companies

Ethan Wendle, Founder and CEO, DiamondBack Truck Covers

Matthew Brezina, Co-Founder, Xobni Corporation

11:45

Building the team

Todd Erdley, Founder & CEO, Videon Central, Inc.

Dan Veltri, Founding Partner, Weebly, Inc. 

12:30

Lunch and Networking

1:30

Intellectual Property Issues

Dr. Robert Macy, Smeal Business School, Penn State University 

2:15

The perfect business plan, slide show, & "elevator speech"

Dr. Mel Billingsley, President and CEO: Life Sciences Greenhouse, Professor: Penn State University

Elevator Pitches by Weebly.com & Xobni.com 

3:00

Break

3:15

Finding the Money

Steve McGregor, Director (Central PA), Ben Franklin Technology Partners 

Donna Holmes, Director, Small Business Development Center (SBDC) 

Dr. Chuck Brandt, VP & CTO, The Technology Collaborative 

3:45

Ending Remarks

4:00

Adjourn